Whether you run your own business or are employed, this program will provide immediately actionable best practices to show you how to build a compelling personal reputational brand online and offline for career, professional and business success.
- What is a (personal) brand?
- Unique value proposition
- Your brand attributes as brand qualities
- Building relationships
- Learn how to conduct a personal assessment
- Write a personal mission statement and proposition statement
- Go networking with your brand – 521 Rule
- How to do informational interviews
Firms seeking to maximize their marketing efforts to achieve and maintain lasting competitive advantage