Crowdfunding: A General Overview (CRF2)

Overview

In the past, entrepreneurs who sought investment capital for their start-ups were subject to the preferences and expectations of a small set of wealthy investors. These venture capitalists and angel investors often played the role of highly selective gatekeepers, denying countless potential business leaders the opportunity to bring their well-thought ideas to market. Much has changed. Today, crowdfunding disrupts many of the traditional models for start-up investing. Crowdfunding provides capital for new businesses by asking the general public for donations. The system works by entrepreneurs creating websites enabling internet users to view information, photos and promotional videos explaining why they seek funding. Instead of receiving equity in the company, investors are often rewarded for pledging their financial support for the start-up business. Investment revenue from crowdfunding has grown globally from $3.9 billion in 2017 to projected growth of $11.9 billion by 2023. Despite its incredible growth, crowdfunding remains underutilized by businesses. This course is intended to provide accounting and other professionals with a basic understanding of the crowdfunding process to better inform their clients and colleagues about this rapidly growing platform.

Major Topics:

• How crowdfunding works
• The different types of crowdfunding programs
• Popular crowdfunding platforms
• Strategies for building a crowdfunding community
• Creating a crowdfunding campaign
• Running a crowdfunding campaign

 

Learning Objectives:

• Understand how crowdfunding platforms work
• Understand the different types of crowdfunding campaigns
• Recognize strategies for building a successful crowdfunding campaign