Starting a Small Business: What Every Trusted Advisor and Entrepreneur Needs To Know (SSB2)

Starting and owning a small business remains one of the most powerful ways to build long-term wealth, alongside investing and real estate ownership. But today’s business environment is fundamentally different than it was even a few years ago. Entrepreneurs must navigate rapid technological change, artificial intelligence, shifting workforce expectations, evolving regulatory frameworks, fluctuating capital markets, and increased federal and state scrutiny in areas such as non-compete agreements, data privacy, and employment law. Every large business begins as a small business, yet the risks and complexities of launching and scaling a company have increased. Owners and their advisors must address critical issues including selecting the proper entity, liability protection, financing, intellectual property protection, employment contracts, noncompete, insurance coverage, operations, and technology adoption. Decisions made at formation can materially affect a company’s long-term value and ability to grow and ultimately sell. This course provides a practical, up-to-date overview of the legal, financial, and strategic considerations that business owners and their professional advisors must evaluate in today’s environment. Drawing on current research, regulatory developments, and real-world trends, the program focuses on helping entrepreneurs build resilient, compliant, and scalable businesses in a rapidly changing economy.